Print Publications + Collateral

Annually from 2007-2011, the Corporation researched, wrote, sold advertising in, designed, and printed this publication. It generated approximately $500 thousand annually. The communications team created this publication after an outside vendor was fired due to poor quality. The publication was discontinued in 2012 when the sales and marketing program portfolio was subcontracted out to the San Diego Tourism Authority.

Produced annually for event attendees, this publication contains destination information, maps, advertising, etc. It was created in 2007 by the communications team following the failure by an outside vendor to produce a quality product. More than 250,000 are produced and distributed at hotels, in the Gaslamp, and at the facility. Revenues from the publication were around $400,000. 

In 2016, the Corporation transitioned leadership with a new president & CEO. Our team pulled together a comprehensive briefing portfolio of our newly rebranded communications materials to provide an overview of our scope of work, samples of our various collateral, and information on each area of our work. 

Annually, the communications team produced a board of directors binder and retreat collateral. 

Regularly, the Corporation presented to the city council. It was not unusual to have to compile materials to respond to questions received at presentations. This is one. 

Each year in December we publish a business forecast for the coming year. This document requires close collaboration with the team in finance and accounting to ensure the accuracy of the projections, including economic impact and total attendee spending.

In addition to creating an interactive website for the annual report, we created a downloadable pdf that allowed viewers to print off pages as they like.