Salk Institute Campaign for the Future | Building a More Resilient World
In August 2021, the Salk Institute launched a five-year, $500 million fundraising and scientific campaign. The Campaign branding, messaging, and visual identity were created by Salk’s in-house creative team. Below is an assortment of collateral materials, including videos, brochures, and a launch event, developed to help introduce the Campaign’s key fundraising elements and scientific goals to the public, Salk donors, media, and community stakeholders.
Public Launch
For 25 years, Salk has hosted its most prominent event, Symphony at Salk, outdoors under the stars in the courtyard of the historic Institute. During the event's return in August 2021, the Institute publicly announced the start of its 5-year, $500 million Campaign for the Future: Building a More Resilient World. More than 500 of Salk’s major donors, board members, business leaders, and media members were in the audience. An image of the lighting and visuals used in the launch was projected onto the architectural landmark's three-story facades, creating a dynamic and colorful launch for a bold campaign.
Launch Video
This video showcases the actual launch of the Campaign for the Future at the Institute’s largest annual fundraiser, Symphony at Salk, in August 2021.
Campaign Video
An introductory video by the Communications Office detailing the significant aspects of the Campaign for the Future, including the design and construction of a new science and technology center on the historic Salk campus.
Campaign Print Ad
A sample of the print advertising published in a variety of local magazines and Inside Salk.
CASE FOR GIVING
Below are examples of proposals created to advance the fundraising effort of the Campaign for the Future.
Branded Viewfinder
Showcasing the elements of the fundraising campaign as well as rendering of the new science and technology center.
Folding Brochure
This colorful, multi-sided folding brochure was designed to be interactive and engaging, encouraging readers to spend more time with the content. It was distributed inside the Campaign for the Future Viewfinder, and 5,000 copies were inserted in the Fall 2021 issue of Inside Salk.
