<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.stevenbjohnson.com/resume</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1670949690255-Z9HMNXGHVZ8CDS0FBLO9/%237C898B.jpg</image:loc>
      <image:title>Resume &amp; Bio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523244605357-R71PMVR2PKXSFSWBOMAS/PMB_5802white.jpg</image:loc>
      <image:title>Resume &amp; Bio</image:title>
      <image:caption>Steven B. Johnson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523244605357-R71PMVR2PKXSFSWBOMAS/PMB_5802white.jpg</image:loc>
      <image:title>Resume &amp; Bio</image:title>
      <image:caption>Steven B. Johnson</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stevenbjohnson.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-17</lastmod>
  </url>
  <url>
    <loc>https://www.stevenbjohnson.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-08-17</lastmod>
  </url>
  <url>
    <loc>https://www.stevenbjohnson.com/work/awards-5mpc5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/5f09cc4f-5de5-498f-9679-a15891fad512/0X8C8467.jpg</image:loc>
      <image:title>Home - Awards &amp; Honors - An Award-Winning Magazine &amp; Website</image:title>
      <image:caption>Inside Salk, the Institute’s magazine, published three times a year, was honored regularly for the editorial content and design. The same was true for the Institute’s website, Salk.edu.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523394942442-6QK6V08ZDHCH1UEPN3V7/download-3.png</image:loc>
      <image:title>Home - Awards &amp; Honors - 2016 Best Logo Redesign, 53rd Annual GDUSA Graphic Awards</image:title>
      <image:caption>Geri Koenig, our graphic designer, created this new logo as part of the 25th Anniversary branding campaign. We all liked it so much, it became the convention center corporations new logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523395696162-GLGUVDR7NKXO8HS3AF7G/Screen+Shot+2018-04-10+at+2.27.26+PM.png</image:loc>
      <image:title>Home - Awards &amp; Honors - 2015: Best Website (Design) &amp; Best of Show (Overall Website), San Diego Press Club</image:title>
      <image:caption>In 2014, the communications team began a complete redesign and configuration of our main corporate website, visitsandiego.com.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523464974788-WBV0XA6ZGY6TOCSOW6JL/prsa_silver_anvil_awards_4536.jpg</image:loc>
      <image:title>Home - Awards &amp; Honors - 2011 Silver Anvil Award for Issue Management, Public Relations Society of America</image:title>
      <image:caption>Keeping Comic-Con in San Diego and Expanding the San Diego Convention Center</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stevenbjohnson.com/work/public-media-relations-hda6l</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523257765382-IVXHYXX1ENK81UAV1YO6/sdut-superhero-20160831-1.jpg</image:loc>
      <image:title>Home - Media &amp; Public Relations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523405818420-D8BL5PO6XXIJE6SC62P5/download-5.png</image:loc>
      <image:title>Home - Media &amp; Public Relations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523305874875-FWXBHMDMIUG1BD7SASNV/fullsizeoutput_2c11.jpeg</image:loc>
      <image:title>Home - Media &amp; Public Relations - Public Presentations</image:title>
      <image:caption>In my 10 years at the San Diego Convention Center Corporation, I presented both formally and informally hundreds of times before government, community, and stakeholder groups. I presented on a range of topics including the convention center expansion, organizational budget, sales and marketing reports, and media advocacy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523381010292-3UGF679VULOTQMMCUIB9/10153524954741235.jpg</image:loc>
      <image:title>Home - Media &amp; Public Relations - Event Media Support</image:title>
      <image:caption>Events would occur at the convention center weekly. On a regular basis, my team and I would provide media support, both in advance of the event (to generate attendance) and as the event occurred (to document the news). We supported every type of event, from political rallies to trade shows, exhibitions, and of course, Comic-Con.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523291782522-9MKCNDK82Z54293780JC/Screen+Shot+2018-04-09+at+7.45.40+AM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations - Print &amp; Digital News Article | LA Times Will Comic-Con leave San Diego? (Copy)</image:title>
      <image:caption>Print &amp; Digital News Article | LA Times Will Comic-Con leave San Diego? During my tenure, the Comic-Con convention grew in attendance from 75,000 to 135,000. The events popularity and the fact that it was outgrowing the current convention center ensured regular news stories. My media relations work on this topic won a 2011 Silver Annual for Issue Management from the Public Relations Society of America.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523291820532-Q8V40YQK9P559C1XLISJ/Screen+Shot+2018-04-09+at+7.52.14+AM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations - TV/Radio Article | KPBS Coastal Commission Approves $520 Million San Diego Convention Center Expansion (Copy)</image:title>
      <image:caption>TV/Radio Article | KPBS Coastal Commission Approves $520 Million San Diego Convention Center Expansion Aside from Comic-Con, no other topic dominated the media or public's interest like efforts to expand the convention center. From 2009 until now, this story and the varies iterations, have been featured in the UT, KPBS, Voice of San Diego, KOGO, LA Times and numerous trade industry publications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523292978258-5X0LSHIN6G9MRE8UY5UJ/Screen+Shot+2018-04-09+at+7.46.25+AM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations - Print/Digital Article | SD Daily Transcript | Record Year Projected for Convention Center Attendance (Copy)</image:title>
      <image:caption>Print/Digital Article | SD Daily Transcript | Record Year Projected for Convention Center Attendance I spent a considerable amount of my time handling numbers, including researching, producing, and publishing annual reports, business forecasts, economic impact calculations, and visitor spending projections for individual events and the convention center overall. The performance of the facility was the third most covered topic while I was at the convention center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523317302642-ZHBT5EFD9IT4JSK1XNH4/100110ComicCon_t593%5B1%5D.jpg</image:loc>
      <image:title>Home - Media &amp; Public Relations - Editorial Cartoon | SD Union Tribune (Copy)</image:title>
      <image:caption>Editorial Cartoon | SD Union Tribune This was the third editorial cartoon that Steve Breen did on the topic of Comic-Con and our effort to keep them in San Diego.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523416152013-L6X5U7K0JZRPFITDK14Q/Screen+Shot+2018-04-10+at+8.07.51+PM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations - News Story | Mayor's Citizens Task Force Coverage (Copy)</image:title>
      <image:caption>News Story | Mayor's Citizens Task Force Coverage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523416867127-QH3MAPQ4DGY8CKN96KHN/Screen+Shot+2018-04-10+at+8.19.35+PM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations - News Article | SD Union Tribune (Copy)</image:title>
      <image:caption>News Article | SD Union Tribune</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523468069811-F631992WYP9Y0JVJ118C/Screen+Shot+2018-04-11+at+10.33.49+AM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations - Editorial | SD Union Tribune Convention Center Expansion (Copy)</image:title>
      <image:caption>Editorial | SD Union Tribune Convention Center Expansion The first of several editorials and opinion pieces that we worked on to print in the UT. This was the beginning of an effort that continues today.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523317153933-6YG9572PFSIZV81SEU46/Screen+Shot+2018-04-09+at+4.12.05+PM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations - News Story | SD Union Tribune After Much Ado, Comic-Con Staying in San Diego (Copy)</image:title>
      <image:caption>News Story | SD Union Tribune After Much Ado, Comic-Con Staying in San Diego A sample of the news attention we received regarding Comic-Con and their decision to stay in San Diego at the convention center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523317215183-5SVJ37WMXKKXA1WM9M57/Screen+Shot+2018-04-09+at+4.12.52+PM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations - Media | Comic-Con Stays in San Diego (Copy)</image:title>
      <image:caption>Media | Comic-Con Stays in San Diego</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523416447251-1UIVNZ6BL7042TZOHAFQ/Screen+Shot+2018-04-10+at+8.13.39+PM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations - News Article | SD Union Tribune Study Endorses Bayfront Center Expansion (Copy)</image:title>
      <image:caption>News Article | SD Union Tribune Study Endorses Bayfront Center Expansion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523416903056-FOSPF05HDADJOCZ3RKT1/Screen+Shot+2018-04-10+at+8.17.30+PM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations - News Articles Print &amp; Digital | SD Union Tribune (Copy)</image:title>
      <image:caption>News Articles Print &amp; Digital | SD Union Tribune</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523317292741-MTRPA3453L45IVMU2C49/Screen+Shot+2018-04-08+at+11.39.03+PM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523417344930-U7ZRSTVI1H0JY97HS5QZ/Screen+Shot+2018-04-10+at+8.28.33+PM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523311148864-CKJ2SFB8SLFQ5JRCG84B/Screen+Shot+2018-04-09+at+7.48.16+AM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523317250912-RJLBOPO5T622SQTW0C66/Screen+Shot+2018-04-09+at+4.25.27+PM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523317171150-ID3JB3NQM1564JXPTHJH/Screen+Shot+2018-04-09+at+4.14.41+PM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523311139602-6LPADKYJ1HBWALLVB1FT/Screen+Shot+2018-04-09+at+7.47.39+AM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523317230194-0K93AEV5UDTJHNIHUMQG/Screen+Shot+2018-04-09+at+4.20.38+PM.png</image:loc>
      <image:title>Home - Media &amp; Public Relations</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.stevenbjohnson.com/work/new-page-1-kghwp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/82065bfd-f590-4449-aca7-17942124ef7e/Untitled-3699.jpg</image:loc>
      <image:title>Home - Coffee Table Book Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679506465578-8QBMP0WLQQ6HZ6FRB75W/Untitled-3708.jpg</image:loc>
      <image:title>Home - Coffee Table Book Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679506476920-5C7M1IELLCPA99AUM3VW/Untitled-3709.jpg</image:loc>
      <image:title>Home - Coffee Table Book Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679506479707-NZ54Q6CZ9WSLO4EEOTG4/Untitled-3710.jpg</image:loc>
      <image:title>Home - Coffee Table Book Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679506487004-DG659UYTXUAIRW8G3N11/Untitled-3711.jpg</image:loc>
      <image:title>Home - Coffee Table Book Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679506500642-RMF4KWI0EY3IISIUKJ9S/Untitled-3712.jpg</image:loc>
      <image:title>Home - Coffee Table Book Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679506504361-T6UY1BF5NEZWPJYF1MNF/Untitled-3713.jpg</image:loc>
      <image:title>Home - Coffee Table Book Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679288034626-GWYR8QIXS2GSI0O30URS/Untitled-3692.jpg</image:loc>
      <image:title>Home - Coffee Table Book Project</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.stevenbjohnson.com/work/executive-communications-1-6h74m</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/3c34f1ed-f6b3-42fb-b5dc-7ef651748728/Inside-Salk-Fall-2021+3.jpg</image:loc>
      <image:title>Home - Executive Communications - President’s Letter, Inside Salk</image:title>
      <image:caption>I ghostwrote a regular feature, President’s Letter, in each edition of Inside Salk on behalf of the president and CEO.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/acebb6ec-e6bf-43c4-b51e-ce78db6b8271/VPLetter-2110-Warm-FPO-03.jpg</image:loc>
      <image:title>Home - Executive Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/a4e74b11-ab33-4462-baab-248116324873/Board+Campaign+Support+Letter+1.8.jpg</image:loc>
      <image:title>Home - Executive Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/73346352-0923-41d3-8423-f0b4705c3c12/01.15.2022+President%27s+News+FINAL+RG+APPROVED_Page_1.jpg</image:loc>
      <image:title>Home - Executive Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/3bc36154-35f7-4e05-8b2c-7df08c16f4e5/Email+to+Ed+Stites+from+R.+Gage+03.21.21+V1.jpg</image:loc>
      <image:title>Home - Executive Communications - President &amp; CEO Correspondence</image:title>
      <image:caption>The president &amp; CEO often requested assistance from me to author emails to faculty, draft language for notes, etc., to support his work. One example is to the left.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679283657743-RVMK8VE4AL1ZK5HXJW61/FINANCIAL+IMPLICATIONS+Ver.+4_Page_1.jpg</image:loc>
      <image:title>Home - Executive Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679283663367-OVCWYLQ9HAYMFDE3DRWT/FINANCIAL+IMPLICATIONS+Ver.+4_Page_2.jpg</image:loc>
      <image:title>Home - Executive Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679283668760-2N6MBI4SW2BJC753FG2W/FINANCIAL+IMPLICATIONS+Ver.+4_Page_3.jpg</image:loc>
      <image:title>Home - Executive Communications</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.stevenbjohnson.com/work/web-digital-zzw6l</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1f3b5451-2487-4416-b08d-61a32fe0d2db/Screenshot+2023-03-18+at+9.11.02+PM.png</image:loc>
      <image:title>Home - Web &amp; Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679361225610-M9PRPPFVR6ADNONPWJRY/Screenshot+2023-03-18+at+9.11.28+PM.png</image:loc>
      <image:title>Home - Web &amp; Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679361708928-N5IQ4CZ3BZKVAG556SCR/Screenshot+2023-03-20+at+6.21.18+PM.png</image:loc>
      <image:title>Home - Web &amp; Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679361714472-JFRQ9T5YTLFEU6C9MECN/Screenshot+2023-03-20+at+6.20.47+PM.png</image:loc>
      <image:title>Home - Web &amp; Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679361300738-NFE0UNX15YXRD7D98VEX/Screenshot+2023-03-18+at+9.12.58+PM.png</image:loc>
      <image:title>Home - Web &amp; Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679361795822-LMSYQK9YCCIJRVAYQ56A/Screenshot+2023-03-20+at+6.22.41+PM.png</image:loc>
      <image:title>Home - Web &amp; Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679361800607-S5SOU5JTVSI05KDJYNQ8/Screenshot+2023-03-20+at+6.23.00+PM.png</image:loc>
      <image:title>Home - Web &amp; Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679361266843-A7CC7OQDVJ9BAQUA8JUH/Screenshot+2023-03-18+at+9.12.14+PM.png</image:loc>
      <image:title>Home - Web &amp; Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679361287711-K1V772QKGACNRHNQWR9X/Screenshot+2023-03-18+at+9.12.34+PM.png</image:loc>
      <image:title>Home - Web &amp; Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679361723499-V6SY0UL06IBYIYLE4Y04/Screenshot+2023-03-20+at+6.20.15+PM.png</image:loc>
      <image:title>Home - Web &amp; Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523395696162-GLGUVDR7NKXO8HS3AF7G/Screen+Shot+2018-04-10+at+2.27.26+PM.png</image:loc>
      <image:title>Home - Web &amp; Digital - Website Redesign (visitsandiego.com)</image:title>
      <image:caption>Led a comprehensive redesign of the San Diego Convention Center Corporation’s website, Visitsandiego.com, to make it mobile-first and incorporate new branding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523289214494-MO3YCUCZR7RX5XVJKEMO/Screen+Shot+2018-04-09+at+8.52.38+AM.png</image:loc>
      <image:title>Home - Web &amp; Digital - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523394942442-6QK6V08ZDHCH1UEPN3V7/download-3.png</image:loc>
      <image:title>Home - Web &amp; Digital - Corporate Identity Redesign</image:title>
      <image:caption>Led the development and approval of the San Diego Convention Center Corporation’s new brand identity, including type fonts, colors, and logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523294963410-BWXA0OMZBNU86JMKTHNM/Screen+Shot+2018-04-09+at+10.28.32+AM.png</image:loc>
      <image:title>Home - Web &amp; Digital - Social Media</image:title>
      <image:caption>Monthly forecast distributed on social media channels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523294429605-1TM4IKAUT17FEXQTNZPE/Screen+Shot+2018-04-09+at+10.18.58+AM.png</image:loc>
      <image:title>Home - Web &amp; Digital - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523295637976-9A2DQX3WMOGDMUXF02GL/Screen+Shot+2018-04-09+at+10.39.46+AM.png</image:loc>
      <image:title>Home - Web &amp; Digital - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stevenbjohnson.com/work/crisis-communications-1-cs7sc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/8b0534c7-5141-4d6d-8516-cd8f143a0942/covid19-guidebook-cover-200521.jpg</image:loc>
      <image:title>Home - Crisis Communications - COVID-19 Guidebook</image:title>
      <image:caption>A comprehensive reference manual for Salk employees covering all health and safety guidelines, policies, procedures, etc., surrounding the COVID-19 pandemic. The guidebook was compiled, written, edited, and published in print and digitally by the Salk communications office.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/52ce5801-26c9-4932-8cbf-8d49efba2794/covid-dashboard.jpg</image:loc>
      <image:title>Home - Crisis Communications - COVID-19 Dashboard</image:title>
      <image:caption>Graphic health and safety dashboard with key COVID-19 metrics updated weekly and located on Salk’s internal intranet for employees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679275882729-LWRLY688OOTH7TMFG0UY/COVID-19+Donor+Email+March+2020_Page_1.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679275890902-Q4EW63CRR7KHY4UCLWO3/COVID-19+Donor+Email+March+2020_Page_2.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/835f172a-e19e-4191-8e27-f1b25f2bebaa/Salk%2BCOVID-19%2BGuidelines%2B2021.jpg</image:loc>
      <image:title>Home - Crisis Communications - One-Page COVID-19 Policies Summary</image:title>
      <image:caption>A one-page flyer detailing Salk’s emergency COVID-19 health and safety guidelines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1680299571848-IEVH1IX5LLJSTKVPZJGW/COVID-19+Update+June+7%2C+2021_Page_1.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1680299572476-XW5LQ8X6EX9GD1EOCE6N/COVID-19+Update+June+7%2C+2021_Page_2.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1680299573623-YAKMEGYEML1X1A5CTD24/COVID-19+Update+June+7%2C+2021_Page_3.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1680299574027-AIX6ORQXAE80KFNFN3TR/COVID-19+Update+June+7%2C+2021_Page_4.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1680299723872-J6ZD3FZLU4YL6RMFM785/COVID-19+Update+May+17%2C+2021+CDC+Eliminates+Mask+Mandate_Page_1.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1680299724186-PLRTW68HJ4QROO741NEZ/COVID-19+Update+May+17%2C+2021+CDC+Eliminates+Mask+Mandate_Page_2.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1680299724632-BYG4UD75T2QFXJW3TXGI/COVID-19+Update+May+17%2C+2021+CDC+Eliminates+Mask+Mandate_Page_3.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1680299804539-LE721I99LM2HWDVTXR98/COVID-19+Update+Nov.+16%2C+2020_Page_1.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1680299804905-3D9Z7L1FYJ4K85U7U4Z9/COVID-19+Update+Nov.+16%2C+2020_Page_2.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1680299805434-XWZ5XEW0077V8S43KX7C/COVID-19+Update+Nov.+16%2C+2020_Page_3.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1680299724963-ERIY3RD4RNHA07O57HJY/COVID-19+Update+Nov.+23%2C+2020_Page_1.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1680299725516-Q4CML8QXGDXV6ODQGNG9/COVID-19+Update+Nov.+23%2C+2020_Page_2.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/979d8b9d-cbe1-4698-b520-07271810f177/21_Mask_Flyer_0223bjpg.jpg</image:loc>
      <image:title>Home - Crisis Communications - Mask Safety Flyer</image:title>
      <image:caption>A detailed flyer providing instructions covering the use and care of face masks to prevent the transmission of the COVID-19 virus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/b92a2c3c-d57f-48d2-bae1-8609c5edfe35/Power+of+Science+Face+Masks.jpg</image:loc>
      <image:title>Home - Crisis Communications - Salk Branded Masks</image:title>
      <image:caption>Following the CDC’s recommendation for everyone to wear a mask, we resourced, designed, produced, and distributed masks with custom Salk designs. The masks were distributed to employees and packaged and mailed to donors. The goal was to send a message of support for the scientific evidence for the use of masks to help prevent the transmission of the SARS-CoV-2 virus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281183959-Q5ZQ7S2UNL5V7RG5ZLH3/Salkland_Vaccination+Rollout+Info_Review+%283%29_Page_1.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281200569-YVKWZSS2PLCJ82TBL7FF/Salkland_Vaccination+Rollout+Info_Review+%283%29_Page_2.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281472095-D0MWKIF74DRJ8X29T1OW/Final+Town+Hall+Slides+8.13.20_Page_02.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281484477-7DZJJK59F4Q5YLDW26OC/Final+Town+Hall+Slides+8.13.20_Page_04.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281488816-I2W1VZZD2KR8NJ9JS0FS/Final+Town+Hall+Slides+8.13.20_Page_05.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281493186-IEEFQON2BBXNYHNPHP6N/Final+Town+Hall+Slides+8.13.20_Page_06.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281498558-R3BR4G1ATPADYVWB9MTQ/Final+Town+Hall+Slides+8.13.20_Page_07.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281502790-WUC15CPETTQDE4B4E95P/Final+Town+Hall+Slides+8.13.20_Page_08.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281506319-VPFDM33J6T3498UN1D5F/Final+Town+Hall+Slides+8.13.20_Page_09.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281567319-K19TQXBYIVPLM37T1IV2/Martin%27s+Slides+for+Town+Hall_Page_1.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281510382-ZJKZPVASVTUC5E6TFFZ8/Final+Town+Hall+Slides+8.13.20_Page_10.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281524415-SU8R830CB36L5Q4WPKCZ/Final+Town+Hall+Slides+8.13.20_Page_11.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281579765-HMZLI2QU99ONNHJ5SOY4/Martin%27s+Slides+for+Town+Hall_Page_2.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281533405-99YR5QS96GI78I2YREOR/Final+Town+Hall+Slides+8.13.20_Page_12.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281536449-55B582TPIF8XC58FJ72R/Final+Town+Hall+Slides+8.13.20_Page_13.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281539919-S7QXSXBRXG0Y6FMFITXN/Final+Town+Hall+Slides+8.13.20_Page_14.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281551071-A57EXIQ0HWRBRR1JDYRR/Final+Town+Hall+Slides+8.13.20_Page_15.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679281555235-XXVCNKBPDX07IB5UUGCC/Final+Town+Hall+Slides+8.13.20_Page_16.jpg</image:loc>
      <image:title>Home - Crisis Communications</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.stevenbjohnson.com/work/reports-publications-fbaj3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1670947647853-WW4L4IYB2KJRX4SKS2CJ/image-asset.jpg</image:loc>
      <image:title>Home - Reports &amp; Publications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1670947858466-J578WNIC9674T8CG9RQ1/image-asset.png</image:loc>
      <image:title>Home - Reports &amp; Publications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1670947716447-3FNP3010MNSDDLG7SFYO/image-asset.png</image:loc>
      <image:title>Home - Reports &amp; Publications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679632984964-2X7IHFG0PERS4F9P8WNU/image-asset.jpeg</image:loc>
      <image:title>Home - Reports &amp; Publications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1670947932839-KJ6ENYODU4IBJWS1Z4JQ/image-asset.png</image:loc>
      <image:title>Home - Reports &amp; Publications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679443392067-ESBHLXNBXP9LWK3OCVXD/image-asset.jpeg</image:loc>
      <image:title>Home - Reports &amp; Publications - Salk Science Guide (Copy)</image:title>
      <image:caption>Salk Science Guide</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679443794808-T0J1I9D0JWZL6T060TJS/image-asset.jpeg</image:loc>
      <image:title>Home - Reports &amp; Publications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679633093878-TWGXACGMBHFHNQEERNT2/Pages+from+22_IS_SPRING_Online-1.jpg</image:loc>
      <image:title>Home - Reports &amp; Publications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1670947230156-0LLQGRIR17JDPT02NEW3/Screenshot+2022-12-13+at+7.53.53+AM.png</image:loc>
      <image:title>Home - Reports &amp; Publications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1670947218300-382REPPPN1G99WM3DH04/Screenshot+2022-12-13+at+7.53.37+AM.png</image:loc>
      <image:title>Home - Reports &amp; Publications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523299234698-B0HFE84C3N8UH2CGODWO/IMG_2704.JPG</image:loc>
      <image:title>Home - Reports &amp; Publications - Publication | Citywide Meeting Planner Workbook (Copy)</image:title>
      <image:caption>Publication | Citywide Meeting Planner Workbook Annually from 2007-2011, the Corporation researched, wrote, sold advertising in, designed, and printed this publication. It generated approximately $500 thousand annually. The communications team created this publication after an outside vendor was fired due to poor quality. The publication was discontinued in 2012 when the sales and marketing program portfolio was subcontracted out to the San Diego Tourism Authority.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523296643771-KQ9UL739JA04IRREBXJU/Award02_Attendee_Guide.png</image:loc>
      <image:title>Home - Reports &amp; Publications - Publication | Visit San Diego Attendee Guide (Copy)</image:title>
      <image:caption>Publication | Visit San Diego Attendee Guide Produced annually for event attendees, this publication contains destination information, maps, advertising, etc. It was created in 2007 by the communications team following the failure by an outside vendor to produce a quality product. More than 250,000 are produced and distributed at hotels, in the Gaslamp, and at the facility. Revenues from the publication were around $400,000.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523581723397-ATS76UCULQVEV4YIUELK/Screen+Shot+2018-04-12+at+6.08.01+PM.png</image:loc>
      <image:title>Home - Reports &amp; Publications - Portfolio | Communications Department Overview (Copy)</image:title>
      <image:caption>Portfolio | Communications Department Overview In 2016, the Corporation transitioned leadership with a new president &amp; CEO. Our team pulled together a comprehensive briefing portfolio of our newly rebranded communications materials to provide an overview of our scope of work, samples of our various collateral, and information on each area of our work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523402771761-3UX0CJ8E43IAYDB4HUVV/IMG_2723.JPG</image:loc>
      <image:title>Home - Reports &amp; Publications - Board of Directors Binder | Retreat Materials (Copy)</image:title>
      <image:caption>Board of Directors Binder | Retreat Materials Annually, the communications team produced a board of directors binder and retreat collateral.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523298909631-UOZS80YAQPTZ19RVWX65/IMG_2714.JPG</image:loc>
      <image:title>Home - Reports &amp; Publications - Special Project | Bound Report to City Council  (Copy)</image:title>
      <image:caption>Special Project | Bound Report to City Council Regularly, the Corporation presented to the city council. It was not unusual to have to compile materials to respond to questions received at presentations. This is one.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523296888619-NKGNOQLMGBDA0KFMESQ8/Screen+Shot+2018-04-09+at+11.00.51+AM.png</image:loc>
      <image:title>Home - Reports &amp; Publications - Brochure | 2016 Business Forecast (Copy)</image:title>
      <image:caption>Brochure | 2016 Business Forecast Each year in December we publish a business forecast for the coming year. This document requires close collaboration with the team in finance and accounting to ensure the accuracy of the projections, including economic impact and total attendee spending.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523299429223-I0JJX2AHJDJIE7Y3JYMD/fullsizeoutput_2bfd.jpeg</image:loc>
      <image:title>Home - Reports &amp; Publications - Brochure | San Diego Convention Center Expansion Design (Copy)</image:title>
      <image:caption>Brochure | San Diego Convention Center Expansion Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523296794093-E3ZM7KSQZA6HSEGB8P6H/Award04_AnnRpt-1.png</image:loc>
      <image:title>Home - Reports &amp; Publications - Annual Report | FY 2015 25th Anniversary Annual Report (Copy)</image:title>
      <image:caption>Annual Report | FY 2015 25th Anniversary Annual Report In addition to creating an interactive website for the annual report, we created a downloadable pdf that allowed viewers to print off pages as they like.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1523305559800-2QXCUW2VJZF87EH4PBWD/fullsizeoutput_2c11.jpeg</image:loc>
      <image:title>Home - Reports &amp; Publications - Presentations | Executive, Community, Council (Copy)</image:title>
      <image:caption>Presentations | Executive, Community, Council</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/5837f674-52a9-4832-8e71-c911666bb4a0/Screenshot+2024-08-08+at+8.34.37%E2%80%AFPM.png</image:loc>
      <image:title>Home - Reports &amp; Publications - A Roadmap to Change</image:title>
      <image:caption>The Regional Medical Center Implementation Playbook was created as a practical guide to facilitate the establishment of four regional medical centers for the Morehouse School of Medicine in partnership with CommonSpirit Health.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stevenbjohnson.com/work/video-gallery-wrmkd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-17</lastmod>
  </url>
  <url>
    <loc>https://www.stevenbjohnson.com/work/fundraising-development-xzs2w</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/65136b6d-25d5-4f42-8ee6-bf8d2afc9205/Campaign+for+the+Future+Graphic.jpg</image:loc>
      <image:title>Home - Campaign for the Future - Brand Design: Campaign for the Future</image:title>
      <image:caption>Brand development for Salk’s 5-year, $500M scientific and philanthropic campaign launched in August 2022 at Symphony at Salk, the Institute’s signature annual fundraiser under the stars in the historic Salk courtyard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/3663c3f0-6356-40cd-abd0-94ebb3f71aca/IMG_3712.jpeg</image:loc>
      <image:title>Home - Campaign for the Future</image:title>
      <image:caption>This image shows the lighting and video projections on the stage and facade of the historic Salk courtyard during the launch of the Institute’s $500M Campaign for the Future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/861364d1-a07b-4f43-850d-8cdb0074d9ec/21_GB_Salk_Campaign_Ad_0908.jpg</image:loc>
      <image:title>Home - Campaign for the Future - Campaign Print Ad</image:title>
      <image:caption>A sample of the print advertising published in a variety of local magazines and Inside Salk.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679286593429-XJQT2LL79KUP243125FB/22_Campaign_BioComp_0302_Page_1.jpg</image:loc>
      <image:title>Home - Campaign for the Future</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679286597975-SXHTI0FJZNI7JEDWF7Q9/22_Campaign_BioComp_0302_Page_2.jpg</image:loc>
      <image:title>Home - Campaign for the Future</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679287049720-4RYBA9IK6XE5R56XQ7OW/22_Campaign_BioComp_UPDATE_Page_3.jpg</image:loc>
      <image:title>Home - Campaign for the Future</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679286625275-USZKZA70W69D2CBSY7JL/21_Campaign_Narrative.jpg</image:loc>
      <image:title>Home - Campaign for the Future</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/d9f75ebf-b66c-4524-8595-cc3cc36cf8fc/Viewfinder+edit.jpg</image:loc>
      <image:title>Home - Campaign for the Future - Branded Viewfinder</image:title>
      <image:caption>We designed and produced a Salk Campaign for the Future viewfinder, which included images from Salk’s history and of the new science and technology center that is the center of the fundraising campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679197266052-EZAILMAW90QAXUK9MLDN/Untitled-3691.jpg</image:loc>
      <image:title>Home - Campaign for the Future</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679197713711-6XRZ1DGSXSM9R4MQA7DG/Revised+folding+brochure+image.jpg</image:loc>
      <image:title>Home - Campaign for the Future</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679197274512-W6VZY4SI8O85SPHVN680/Untitled-3685.jpg</image:loc>
      <image:title>Home - Campaign for the Future</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679197280564-XHX5M5P71K5FXVB2OQ7M/Untitled-3686.jpg</image:loc>
      <image:title>Home - Campaign for the Future</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679197756434-6EAXFYLZG1PNLLLF2P9A/Untitled-3690.jpg</image:loc>
      <image:title>Home - Campaign for the Future</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1af07691-7558-4460-b06b-c63a04e42c68/Untitled-3688.jpg</image:loc>
      <image:title>Home - Campaign for the Future - Atrium Banners</image:title>
      <image:caption>Foyer banners for the Campaign for the Future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/58850a95-a551-46de-b5c0-15f116e9c1e9/Inside-Salk-Fall-2021+1.jpg</image:loc>
      <image:title>Home - Campaign for the Future - Inside Salk Magazine</image:title>
      <image:caption>Cover of Inside Salk announcing the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/7f47c500-92b4-420f-83fb-ef1807eae300/Inside-Salk-Fall-2021+14.jpg</image:loc>
      <image:title>Home - Campaign for the Future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/7127b628-3e52-4db3-8ccd-de6d77c4c010/Inside-Salk-Fall-2021+15.jpg</image:loc>
      <image:title>Home - Campaign for the Future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/e0be0b74-f400-4cc8-9b80-cc4863526791/Inside-Salk-Winter-2021-PDF+1.jpg</image:loc>
      <image:title>Home - Campaign for the Future - Result: A $100 Million Gift</image:title>
      <image:caption>In November 2021, two months after the launch of the Campaign for the Future, Salk received a $100 million pledge to the campaign from Irwin and Joan Jacobs. This is the cover of the December 2021 issue of Inside Salk, followed by the center spread announcing the gift.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/6c4977cd-f229-441f-87e9-bf0dc2a24a7d/Inside-Salk-Winter-2021-Cover.jpg</image:loc>
      <image:title>Home - Campaign for the Future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/3d7a41fd-9317-4432-976e-7e6edf7402f3/Inside-Salk-Winter-2021-PDF+4.jpg</image:loc>
      <image:title>Home - Campaign for the Future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/52f21bbf-1cb6-40e5-9c30-c759ef22e16b/Inside-Salk-Winter-2021-PDF+5.jpg</image:loc>
      <image:title>Home - Campaign for the Future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.stevenbjohnson.com/work/fundraising-rx4da</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/f84eeb0b-93cd-4292-b159-162967290539/REN-2004-03.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
      <image:caption>A sample fundraising appeal I authored for the institute's External Relations development office.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/b073de5a-8193-4f86-bcca-d281b42a8b40/Crowdfunding_ad.jpg</image:loc>
      <image:title>Home - Fundraising - Crowdfunding Campaign</image:title>
      <image:caption>A digital and print advertisement to support a $100k fundraising effort to purchase a specialized technology.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679422627802-JQPH81WCGEOVTE31LZNX/PlannedGiving-200901-sm_Page_01.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679422639715-QX5HVF1E75EUVSM1ABC9/PlannedGiving-200901-sm_Page_07.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679422644070-O0870G8XJK2EGS4YKVX5/PlannedGiving-200901-sm_Page_08.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679422648471-CFFPUKA7FF2MX9705UOM/PlannedGiving-200901-sm_Page_09.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679422652621-XGMVLSB9FZMM8KW66EZE/PlannedGiving-200901-sm_Page_10.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679422656262-00D217ZJXH4QYPSOCOA9/PlannedGiving-200901-sm_Page_11.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679422666954-9QGTW6166DXJNUVBA641/PlannedGiving-200901-sm_Page_12.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679422670308-R755V3ROYTOGI7240MFK/PlannedGiving-200901-sm_Page_13.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679422674402-ZWI23PHRJEYY86VFNMVF/PlannedGiving-200901-sm_Page_14.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679422683929-ERRRQA848GWQ13HYP67H/PlannedGiving-200901-sm_Page_15.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679443898700-TUPUHBZW9SLJP0IJW5J4/Inside-Salk-Summer-2020-1+18.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679443906801-W0FRURQN2HPHBLXIKK3G/Inside-Salk-Summer-2020-1+19.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679518139296-Q0ZGQ4T1PDK6HRLWG8TU/20_Charitable_Giving_SDM_Ad_1020.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679443913348-RDSXNNT9NAOF0GLBY1Z6/Inside-Salk-Summer-2020-1+54.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679444234712-TN09FBWI5VU6SO8IRF1R/IS-Winter-2019-lowres+37.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679444239129-0OWYSFJHPPBYTAAWL81Y/IS-Winter-2019-lowres+42.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679444244601-KKH5BXOSV8B3YLUPRY7P/IS-Winter-2019-lowres+27.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679422923099-7YBZAC5AJJK8QWPEM6XB/SpringAppeal-1903-Final-For-Cold-List_Page_1.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679422940799-XTEJUPTMTUOI133RNBCB/SpringAppeal-1903-Final-For-Cold-List_Page_2.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/8100d086-3520-4e76-b921-66fddaa5e384/21_Salk_BTN_InfoG_0624.jpg</image:loc>
      <image:title>Home - Fundraising - Salk Infographic</image:title>
      <image:caption>A core document used in various ways at the Institute, including fundraising.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679424172341-EYESUKDD7KJCDBZLP8S6/Salk-Conquering-Cancer-Year-One-Update-1_Page_1.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679424179495-ZN5MUYX5TECMC832ZYKP/Salk-Conquering-Cancer-Year-One-Update-1_Page_2.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679424185815-MX3D47Z793KHHFQY33TA/Salk-Conquering-Cancer-Year-One-Update-1_Page_3.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679424193747-VXT9QH1RRXRN8QHRJWUO/Salk-Conquering-Cancer-Year-One-Update-1_Page_4.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679424200911-Q90RGIWAV56Z5RIH3J74/Salk-Conquering-Cancer-Year-One-Update-1_Page_5.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679424206489-XMNKBUG6TP43JFOWQR6Q/Salk-Conquering-Cancer-Year-One-Update-1_Page_6.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679517828562-HDQ6VCOXTUK0E9FUBYDQ/Pages+from+21_Salk_Info_Packet_0311_Page_1.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679517835735-65HW25H5G4LYAF98IPAU/Pages+from+21_Salk_Info_Packet_0311_Page_2.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679517842145-AKEZCKF9IZPSUYWNA1AZ/Pages+from+21_Salk_Info_Packet_0311_Page_3.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679517851620-WF7S92B16HP4FTQFCXXD/Pages+from+21_Salk_Info_Packet_0311_Page_5.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679517857531-80MG2ODG73RQUVQ09LWA/Pages+from+21_Salk_Info_Packet_0311_Page_6.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aca8c979f87707111c21274/1679517869649-IY7TAM7JHUOIWCBJUIZS/Pages+from+21_Salk_Info_Packet_0311_Page_4.jpg</image:loc>
      <image:title>Home - Fundraising</image:title>
    </image:image>
  </url>
</urlset>

